Imagine wanting to go for a slow, relaxing walk with your AirPods on and not a problem in mind (listening to “Masterpiece” by Gazebo). 🎵
Your options are a smooth and straight road or a forest track in the mountains.
If you choose the smooth road, you can enjoy the view and the music and pay zero attention to your steps. 😍
If you choose the forest track, you must pay close attention to rocks, roots, and mud and possibly avoid slipping and falling off the cliff together with your AirPods. 🫠
Do you know what I mean? Great.
Now, let’s apply that to an email.
🟢 The “smooth road” email 🟢
✅ Font type and size are easy to read, especially on mobile ✅ Design components facilitate the reading and don’t get in the way ✅ Paragraphs’ length is enough to convey the message without overwhelming the reader ✅ The concepts flow from a start to an end, and you’re glad you read it
☠️ The “forest track” email ☠️
⚰️ Impossible to read on mobile ⚰️ Design is pure chaos and interrupts text areas ⚰️ Paragraphs are so long and tricky that you have to read them again ⚰️ You want those 5 minutes of your life back
Now go check your last emails and remove rocks, roots and mud.
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1 minute read