The one and only secret to write a great email…
No friction.
Imagine wanting to go for a slow, relaxing walk with your AirPods on and not a problem in mind (listening to “Masterpiece” by Gazebo). 🎵
Your options are a smooth and straight road or a forest track in the mountains.
If you choose the smooth road, you can enjoy the view and the music and pay zero attention to your steps. 😍
If you choose the forest track, you must pay close attention to rocks, roots, and mud and possibly avoid slipping and falling off the cliff together with your AirPods. 🫠
Do you know what I mean? Great.
Now, let’s apply that to an email.
✅ Font type and size are easy to read, especially on mobile
✅ Design components facilitate the reading and don’t get in the way
✅ Paragraphs’ length is enough to convey the message without overwhelming the reader
✅ The concepts flow from a start to an end, and you’re glad you read it
⚰️ Impossible to read on mobile
⚰️ Design is pure chaos and interrupts text areas
⚰️ Paragraphs are so long and tricky that you have to read them again
⚰️ You want those 5 minutes of your life back
Now go check your last emails and remove rocks, roots and mud.
But leave the cliff.
The view is beautiful! 🌲🌲🌲🌲