I can see you waking up in the morning, looking in the mirror with a grin on your face.
”I’m the real deal. Another day of wins. Let’s go.”
Maybe you work out or do some biohacking before breakfast, and then it’s go time.
You grab your laptop and start typing.
”Here is what I found in my spam folder, guys. This person obviously doesn’t know how to write an email.”
You upload a screenshot without hiding the name and picture of the sender and click publish.
Way to go, mate. This is how it’s done.
Now it’s time for networking. Let’s go comment on some posts.
“I disagree. Your point of view is outdated, and based on your profile pic, I already know what kind of person you are”.
Nothing better than a personal attack on a stranger!
By lunchtime, your ego is in great shape, and your confidence is bigger than your car.
And you have a huge car.
A phone call interrupts your push-ups while listening to “Bros Marketing Podcast”.
It’s your business partner, and he is upset.
He saw your post, and one of your clients saw that too.
They want to cancel the contract.
Because you look like an a-hole on social media.
And they don’t want to work with a-holes.
Suddenly, you lose your grin and start worrying.
What can you do now?
I have bad news: nothing.
Everything you post can go viral.
Every comment you type is shown to your network (and their network).
In a matter of seconds, every current and future client could see what type of human you are.
In a matter of weeks, your business could be erased.
...
A weird sound invades the room.
What’s that??
Oh it’s the alarm!! You were asleep!!
It was a dream! A nightmare!
Thank you, Jesus, you’re safe.
With an uncomfortable feeling of doom, you start your day.
Workout, breakfast, and laptop.
Time to start writing.
Before typing, there is just one question to ask yourself: Who do I think I am?