CASE STUDIES
How we helped other companies with the same problems you might have!
This company reached out to us because a very important email campaign about a new product had an alarmingly low open rate.
They were definitely landing in spam.
As a consequence, they made ZERO sales. 🤮
What happened?
They migrated from one ESP to another and outsourced to process to an external contractor.
A lack of communication and proper delivery of the service led to a DNS and authentication mess.
The result was a great campaign completely wasted.
Even only one failed campaign can put your future ones at risk.
How did we help this company?
- We fixed and updated the DNS settings.
- We re-warmed up the domain.
- We helped them with a new drip strategy to reach the inbox again.
They reached out to us in desperate need of help with their spam rate.
Campaigns started going south, and conversions were almost non-existent.
They went from consistent 10-15k/month from email marketing ROI to 0.
What happened?
They had no segmentation, so every contact received the same emails, which upset many.
When subscribers are upset, they send you to spam.
How did we help this company?
- We cleaned it up and removed inactive addresses.
- We asked people if they wanted to stay and why.
- We built a segmented email ecosystem so that people receive ONLY what they want.
- We created a new entry point to the list with clear data on why they joined and what they were expecting to receive.
