➛ What happens here?
Your potential customer has just realised they have a problem or need but aren’t actively
looking for solutions at the moment.
They’re exploring new ideas, checking content, and just starting to see what’s out there.

➛ Types of emails you should send

• Welcome emails (after a lead magnet download or newsletter signup)
• Educational emails (light, non-salesy insights)
• Brand storytelling (introducing who you are and what you stand for)
  
  

➛ Goals for the relationship

• Capture attention and build curiosity
• Provide value without overwhelming
• Keep them engaged so they don’t disappear
  
  

➛ How did they get here?

They may have found you through social media, an ad, or a Google search.
Maybe they downloaded your freebie or signed up for your newsletter. Either way, the goal is to make a great first impression.