➛ What happens here?
The sale is made, but the journey isn’t over.
This is where most businesses drop the ball, but smart ones use email marketing to keep customers engaged by providing an outstanding customer experience.

➛ Types of emails you should send

• Onboarding sequences (helping them get started smoothly)
• Usage tips & best practices (ensuring they get value from their purchase)
• Exclusive customer content (making them feel special)
  
  

➛ Goals for the relationship

• Prevent buyer’s remorse
• Strengthen the relationship
• Encourage product/service usage
  
  

➛ How did they get here?

They’ve completed a purchase and are now figuring out how to use your product or service.
If you guide them well, they’ll stick around.
If not, they may cancel/churn.