➛ What happens here?
They’re ready to buy, but might need one last push to feel confident.

➛ Types of emails you should send

• Sales emails (clear, direct offers with compelling copy)
• Limited-time promotions (to create urgency)
• FAQ emails (addressing concerns and hesitations)
• Abandoned cart emails (for those who hesitated at checkout)
  
  

➛ Goals for the relationship

• Make purchasing easy and seamless
• Remove any remaining doubts
• Drive conversions without feeling pushy
  
  

➛ How did they get here?

They’ve engaged with multiple emails, visited your sales page, and maybe even added something to their cart.
They just need the right nudge to take action.