➛ What happens here?
Now, they know they need a solution and are exploring different options.
They’re comparing, researching, and thinking, “Which one is right for me?”

➛ Types of emails you should send

• Case studies & testimonials (showing proof of success)
• Educational content with more depth (positioning you as the expert)
• Webinar invites or live Q&A sessions (to address objections)
  
  

➛ Goals for the relationship

• Build trust and credibility
• Showcase the benefits of your solution
• Nurture them without pressuring them
  
  

➛ How did they get here?

They’ve been opening your emails, clicking on links, and consuming content.
They may have engaged with your brand on social media or read your blog.
Now, they’re seriously considering working with you.