➛ What happens here?
They love your product or service and are coming back for more.
This is where you nurture brand advocates who not only buy again but tell others about you.

➛ Types of emails you should send

• VIP or loyalty programs (exclusive offers, early access)
• Referral emails (incentives to spread the word)
• Behind-the-scenes content (making them feel part of the brand)
  
  

➛ Goals for the relationship

• Increase customer lifetime value
• Turn buyers into repeat customers
• Encourage word-of-mouth marketing
  
  

➛ How did they get here?

They had a great experience with your business, and they’re open to engaging more.
They’re likely repeat buyers or active users.